A life-size cut-out, or hard poster, is a full-height advertising display: a plastic panel with an image, cut to its outline, plus a support that holds it upright. It stands at eye level, so it is hard to walk past without noticing.
We make custom life-size cut-outs from your artwork, single- or double-sided. Below we explain what they are made of, how the support options differ and what to consider before you order.
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The base is a rigid sheet material. In this category we use PVC in 4, 6 and 10 mm thicknesses and 3 mm aluminium composite panels (ACM). That is why people so often search for a “plastic life-size cut-out”: it is the rigid panel that keeps the cut outline in shape.
The finished product stands up to heavy use as both outdoor and indoor advertising.
Cardboard and corrugated board come up in searches as often as plastic, so this deserves a separate note. We do not recommend cardboard cut-outs: they are very short-lived and bend at the slightest knock, which leads to extra costs.
That is why this category contains only rigid bases – PVC and aluminium composite.
The options in this category differ mainly in their support. A stable support is made of chrome-plated or square-section tube: while fairly light, such tubes offer excellent strength, reliability and appearance. There are seven versions:
A single-sided cut-out has the print on the front; a double-sided one has it on both sides.
The image is applied to the hard poster by full-colour printing, giving rich, realistic colours. The outline is cut along the silhouette of the image – a full-height person or the product itself.
For extra protection you can order lamination, available on one side or both sides.
Life-size cut-outs work well in shopping and entertainment centres, cinemas and all kinds of venues. They are also a staple of the events industry, from weddings to birthday parties.
Photo zones are a special case: people love taking pictures with life-size cut-outs, and celebrity cut-outs that can withstand countless photo shoots are especially popular.
Send us your own artwork or order the design from us. Useful before ordering: Print-ready artwork requirements, Vector or raster graphics and Artwork design.
Production time for a life-size cut-out is 3-7 days.