Outdoor advertising production

Why is outdoor advertising so relevant and in such demand today? To answer that, we first need to understand what advertising and outdoor advertising are, who needs them and why.

The subject is, of course, vast. But one thing is certain: outdoor advertising is a must-have for any business, company or organisation that either trades or provides services.

Advertising: an integral part of modern life, a powerful industry or a sure way to influence a mass audience?

The answer is obvious: all of these at once! Advertising is a branch of marketing communications that spreads information about something in order to draw attention to it.

Here are a few interesting facts.

• Advertising emerged as trade and money developed: in a competitive environment, commodity and financial markets simply could not do without it.
• The first “advertisers” were in fact the ancient Egyptians, who put up papyrus scrolls and wax tablets with announcements in the street (for example, about a slave for sale). Not to mention the ancient Greeks, who announced the coming Olympic Games on wooden boards.
• So the history of outdoor advertising goes back to ancient times. The 20th century became the “century of advertising”, bringing profound changes and innovations both in how it is organised and in production technology.
• Even the word itself reveals the essence of the process: “advertising” in Russian, “reklama”, comes from the Latin “reclamare” – “to cry out”. Its English counterpart is “reclaim”, where the prefix “re” means repetition and “claim” means to demand or lay claim to.

And since every business constantly lays claim to the customer's attention and goodwill, there is no getting by without outdoor advertising!

“To buy or not to buy?” – that is the question!

And it is the outdoor advertising you choose that should, first and foremost, nudge your potential customer towards a “yes”.

Outdoor advertising (also called out-of-home or OOH advertising) is commercial advertising designed to be seen by consumers who, in exchange for a product or service, will bring you profit.

Together with the media and printed advertising, outdoor advertising belongs to the traditional ATL segment, which covers a range of measures for promoting goods and services.

Outdoor advertising is a highly effective channel for delivering an advertising message in text and graphics. It is placed on dedicated permanent or mobile temporary structures away from the point of sale, exclusively outdoors – on the exterior surfaces of buildings and above streets and roads.

Some versatile types of indoor (POS) advertising also belong to the outdoor segment.

With urbanisation and fierce competition, more and more space is being covered with advertising. Where free space is scarce, even trees sometimes end up carrying adverts. And there is a reason for that.

The advantages and functions of outdoor advertising

Outdoor advertising gives any retail outlet an exterior that cannot go unnoticed. It is both a company's calling card and a driver of sales growth. It also:

• tells people your company exists and makes it stand out from competitors;
• builds the company's image and then maintains it;
• positions products and the benefits of buying them, thereby stimulating demand;
• reaches a wide audience with high frequency and can be aimed at a specific target group;
• combined well with indoor image advertising – so-called POS materials (point of sale) – it creates a synergy effect (1+1=3) and improves your chances of success.

On top of all this, it also contributes to the design of otherwise uniform cityscapes. Colourful and unusual outdoor displays are often not only highly functional but also aesthetically valuable: they decorate the space and please the eye.

Why do business owners turn to an outdoor advertising agency?

To present themselves well and keep positioning themselves well! It is a mistake to think that good products, proper service and fair prices are the main keys to business success. Before a customer gets to any of these, their first impression matters a great deal – and that is exactly what outdoor advertising creates.

Here is an analogy. To get pollinated, flowers first attract bees with bright colours that contrast with the surrounding greenery – and only then with the pollen and nectar the bees are actually after. As you can see, even nature has its marketing tricks!

That is why outdoor advertising structures of every kind (signs, light boxes and so on) are the “clothes” by which consumers judge you first, even if only for a few seconds. And if those “clothes” are original, attractive and appeal to them, they will soon want to become your customer!

So the production of any advertising display should be entrusted only to professionals who will not just listen to you but understand your wishes and ideas and help bring them to life 100%!

What should outdoor advertising be like?

At the Tashuta advertising agency we know the answer from many years of our own experience, not from hearsay. When we first launched outdoor advertising production, we could not have imagined how far our company would grow or how many complex projects we would be lucky enough to deliver!

Advertising production is a vast industry that thrives on innovation: new technologies, materials and ways of self-expression keep arriving. Naturally, we keep up with these innovations, and we know for sure that outdoor advertising should be:

• eye-catching;
• concise and clear;
• memorable;
• original and distinctive;
• intriguing and interesting.

Today there are more than fifty known types of outdoor advertising!

We have put together a short “top ten” of the most popular and sought-after ones.

1. 3D letters

2. Shop window advertising

3. Banner structures

4. Building wraps (firewall banners)

5. Signs

6. Light boxes

7. LED scrolling displays

8. Acrylic light panels and frame lights

9. A-boards

10. Billboards

Illuminated outdoor advertising: neon or LED?

It is worth distinguishing between advertising based on neon gas and on LED modules. LEDs have dethroned neon in the advertising business thanks to their obvious advantages, reinforced by steadily falling prices.

However, since illuminated information leads in both effectiveness and impact, neon advertising is still in demand despite progress and new technologies.

Neon really shines where you need a retro atmosphere in the spirit of disco or Las Vegas – one of the most brightly lit cities in the world, awash with neon lights and advertising.

The advantages of neon:

• bright, even glow along the entire length of the tube;
• a wide colour palette (more than 100 different shades);
• a neon display can be any shape and size.

But neon tubes are quite fragile, use a lot of electricity and need regular maintenance.

LEDs, in turn:

• are energy-efficient and long-lasting;
• withstand external impacts and temperature fluctuations;
• have adjustable brightness and are easy to maintain;
• besides coloured LEDs and RGB modules, SMART LEDs, where each module is programmed individually, have recently been gaining popularity.

LEDs have a wider range of applications and are versatile (advertising, decoration and so on). LED structures are installed both indoors and outdoors.

Where can you order outdoor advertising?

From us, of course! Turnkey advertising is like climbing three steps: design, production and installation. And you need to climb them confidently, avoiding mistakes – and with them unnecessary costs and lost time.

So if you are interested in outdoor advertising and its prices and want a genuinely high-quality product, our advertising production company is ready to offer you a complete, professional service.

Why the Tashuta advertising agency?

• Not only because we have our own advertising production facility and a team that is always open to fruitful cooperation on new projects together with our clients.
• But also because we are professionals! Our professionalism rests on almost 20 years of experience. That experience gives us not only the confidence that nothing is impossible, but also the ability to complete orders of any complexity and satisfy even the most demanding clients.
• We don't just love and dedicate ourselves to our work – we keep improving and set ourselves high standards. Every challenging task pushes us forward and is a chance to try a new, creative approach. So we always take it on with enthusiasm, expanding our product range as we go.
• Working to a well-worn template is reliable, but rather monotonous. That is why we never miss a chance to bring innovative technologies and materials into our production, which then open up new possibilities for realising all kinds of bold ideas.
• So we use the latest high-tech equipment, while continuing to upgrade the machines we already have.
• We constantly monitor outdoor advertising trends and technologies, step by step building fair prices for our clients.
• We work with both young, growing companies and major players from many business sectors. We are glad that the number of our regular clients keeps growing – it means what we do is highly valued. We cherish that appreciation, just as we cherish our reputation.

That is why we take a responsible approach to every stage of every order.

All-inclusive advertising from RVK Tashuta: how we work

Quality professional installation – another guarantee from us!

Outdoor advertising from RVK Tashuta: affordable, creative, fast!

Our advertising agency guarantees that the outdoor advertising you order from us will not disappoint you!

After 20 years we stand firmly on our feet and even have our own trademark! All thanks to hard work, experience and the clients who have trusted us with their projects. So why not become one of them?

Our departments:

1. Large-format printing department

2. Print department

3. Plotter cutting and film application department

4. Structure assembly department

5. Welding department

6. Chipboard and MDF cutting department

7. CNC milling department

8. Laser cutting and engraving department

9. Electroplating and painting department