Shop window design

Shop window design is a very important and fascinating creative process that plays a key role in shaping your image.

It's no accident that there is even a term, "visual merchandising", meaning the art of arranging products well and designing retail spaces. When people walk past a shop, the first thing they notice is the window, so using it as advertising space makes a great deal of sense.

Shop window advertising informs, showcases and motivates. Seasonal sales and promotions, a new product range or list of services – a window can tell potential customers about all of this attractively, encouraging and prompting them to act.

This kind of advertising can feature brand symbols that boost recognition, or a festive theme that puts people in a positive mood. But to make your window stand out from competitors and look creative, you don't have to go hunting for elaborate art installations and spend heavily on them.

RVK Tashuta offers a proven, affordable, very striking and effective method that leaves unlimited scope for imagination: decorating eye-catching shop windows with self-adhesive Oracal vinyl film – quickly, to a high standard and at an affordable price.

Shop window design with coloured films:

This method is popular thanks to its excellent price-quality ratio, easy installation and removal, the wide range of Oracal colours, and its bright, attractive look.

The image is applied to the window as a single- or two-layer appliqué cut on a plotter (for more about this service, see the "Plotter cutting" section). Two layers make the lettering more contrasting, richer in colour and easier to read in different lighting.

You can also order affordable shop window graphics with full-colour large-format printing in high resolution (1440+ dpi). This allows more complex photographic images with gradients, play of light and shade, and a variety of graphic editing effects.

Shop window design with full-colour printing:

If daylight matters to you, choose perforated film: from the street it looks like a complete image, while from inside it gives the effect of a light window tint. If not, choose opaque film, on which the print looks very rich, like a page from a glossy magazine.