Wall-Mounted Eyewear Display 150x250x100mm

The 150x250x100 mm wall stand carries three angled cradle shelves slotted into an upright panel. Frames sit on them temples forward and take up not a centimetre of counter space — the display moves onto the wall, where until now there was only a blank surface.

Wall and counter are different displays

Frames are displayed on two kinds of surface, and each works differently. A vertical surface — a wall or the back panel of a cabinet — is visible from afar and draws the customer into the department. A horizontal stand on the counter works up close: that is where frames are picked up and tried on. The wall stand handles the first job without taking space from the second.

Angled cradles

A horizontal shelf shows a frame from above — in other words, shows almost nothing. The angle tilts it face down towards the eyes of someone standing: you see the shape of the rim, the colour, the thickness of the temple. A raised front lip on each shelf catches the frame and stops it sliding down the slope.

Three places — and no more

• There is a gap between the frames, so they do not touch each other.
• Each one can be taken off without touching the others.
• A tightly packed shelf looks like a sale, not a display.

Care

Wash with warm water and a mild detergent using a soft damp cloth. Ammonia-based glass cleaners leave a network of micro-cracks on acrylic that clouds the surface for good — and in an optician's there is always glass cleaner to hand. More details: caring for acrylic products.

This stand belongs on an optician's wall, the back panel of a display cabinet or the end of a shelving unit. Material: clear acrylic; the shelves slot into the openings of the supporting panel.

Production time: 3-7 days.