"Italy" Product Riser 250x440x370mm

"Italia" product riser, 250x440x370 mm. Three levels spaced vertically by wavy shaped back uprights, with small projecting ledges on the uprights. The vertical backs are more than supports: they close off the display at the back, so the products are seen against their own background, not against whatever stands behind the riser.

A back panel as a display backdrop

A riser that is open at the back shows the product against whatever happens to be behind it: neighbouring shelves, the wall, the aisle. A vertical back panel cuts out that background and turns the display into a scene of its own — on a busy shop floor the difference is obvious at once.

The same trick also works against glare: a clear riser reflects all the lighting in the room behind it, and the back panel removes that glare.

Shaped outline

The wavy edge of the uprights is laser cut: a saw cannot produce a smooth curve, and a milling cutter leaves it faceted. A curved outline is also stiffer than a straight one, so a tall, thin upright does not warp.

Three levels and thickness

• the levels are staggered both in height and sideways, so each row is fully visible;
• small protruding shelves on the uprights keep small items separate from the main range;
• the thickness is chosen according to the weight of the display and the height of the uprights.

Care

Glass cleaner eats into acrylic and leaves a haze that cannot be polished out. Wash with warm water, a mild detergent and a soft cloth, and wipe while damp — see acrylic product care.

The riser is used in display cases, on counters and on shop-floor podiums — wherever a display needs a backdrop of its own. It is cut and bent from sheet acrylic.

Production time: 3-7 days.